Food and wine festivals and events around the world / Продовольственные и винные фестивали и события в мире
Год выпуска: 2008
Автор: Hall C.M., Sharples L. / Холл С.М., Шарплз Л.
Жанр: о вине
Издательство: Butterworth-Heinemann
ISBN: 978-0-7506-8380-7
Формат: PDF
Качество: Отсканированные страницы
Количество страниц: 351
Описание: Книга повествует о важнейших винных фестивалях и продовольственных выставках. Описаны аспекты организации, управления и маркетингового сопровождения данных событий.
As tourism and hospitality education and research has developed so the field of study has also become more specialized. This book is in part testimony to that, but it also demonstrates the way in which a topic such as food events is able to link together a wide range of approaches and interests so as to focus on what is becoming an increasingly important area in the development of sustainable hospitality and tourism. The present volume builds on our previous work, with respect to wine and food, but also provides some new focal points in research. In addition, many of the chapters also reflect the way in which academic research can be connected with the day-to-day problems facing communities as they seek to develop and sustain the social, environmental and economic resources on which they depend.
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